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Cookie Policy — Black Velvet

Last updated: January 24, 2026

This Cookie Policy explains how Black Velvet (“Black Velvet”, “we”, “us”) uses cookies and similar technologies on b-velvet.com (the “Website”), why we use them, and the choices available to you.

This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal information more broadly.

1) What are cookies and similar technologies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. Cookies can help websites function properly, improve performance, remember preferences, and measure marketing performance.

We may also use similar technologies, including:

  • Local storage / session storage (browser storage that may keep preferences or session-related information)
  • Pixels / tags (small scripts used for measurement and advertising performance)
  • Server-side events (where certain conversion signals are sent from a server rather than through a browser cookie, depending on configuration)

For simplicity, we refer to cookies and similar technologies as “cookies” in this policy.

2) Why we use cookies

We use cookies and similar technologies for purposes such as:

  • Operating the Website (ensuring pages load correctly and reliably)
  • Security (protecting against abuse, suspicious traffic, and malicious activity)
  • Performance (helping maintain fast load times and stable service)
  • Preferences (remembering basic user choices where relevant)
  • Measurement and improvement (understanding what content performs well so we can improve)
  • Marketing performance (measuring which campaigns lead to enquiries and improving ad efficiency)

Not all purposes are always active at all times. Some depend on tools being enabled and on your choices and settings.

3) Categories of cookies we use (or may use)

We group cookies into the following categories:

A) Essential cookies (Strictly necessary)

These cookies (and similar technologies) are required for the Website to function securely and reliably. They may be used for:

  • security protections and abuse prevention
  • load balancing and network management
  • preventing errors and maintaining stability
  • troubleshooting and service continuity
  • basic session functionality where required
Important: If you block essential cookies, the Website may not function properly.

B) Functional cookies (Preferences)

These cookies may help remember preferences or choices that improve your experience, such as:

  • basic display preferences
  • remembering selections (where relevant)
  • improving user experience and consistency

C) Analytics cookies (Measurement)

These cookies and technologies help us understand how visitors interact with the Website so we can improve performance and content. They may be used for:

  • measuring visits and page views
  • understanding which sections are most useful
  • analyzing general usage patterns
  • diagnosing performance issues

Examples of technologies that may be used include Google Tag Manager (GTM) and measurement solutions such as Google Analytics 4 (GA4).

D) Marketing cookies (Advertising / Campaign measurement)

These cookies and technologies help measure the performance of advertising campaigns and improve ad delivery on platforms such as Facebook and Instagram. Marketing technologies may be used for:

  • conversion measurement (e.g., enquiries initiated from ads)
  • audience creation for retargeting (where applicable)
  • optimizing ad delivery and reducing irrelevant ads

Examples of technologies that may be used include Meta Pixel and/or Meta Conversions API (CAPI) (a server-side measurement method that may complement or reduce reliance on browser cookies, depending on configuration).

4) First-party vs. third-party cookies

Cookies can be:

  • First-party cookies: set by the Website you are visiting (b-velvet.com).
  • Third-party cookies: set by a third party (for example, Google or Meta) when their tools are enabled.

Third-party cookies and technologies are governed by the respective third party’s policies and controls, in addition to this Cookie Policy.

5) WhatsApp and external platforms

If you click “Send via WhatsApp” or a WhatsApp button, you may be redirected to WhatsApp services (for example, via wa.me). Any cookies or similar technologies used within WhatsApp are controlled by WhatsApp/Meta and are subject to their own privacy practices and terms.

We do not control cookies set by external platforms.

6) CRM and automation

We may connect website enquiries to a CRM and/or automation tools to:

  • manage enquiries efficiently
  • reduce response time
  • improve accuracy and coordination
  • maintain service continuity

Depending on the implementation, this may involve:

  • server-side processing (not necessarily cookie-based)
  • functional technologies needed to submit and route enquiries
  • integrations that support communications and operational workflows

7) Cookie banner and consent

We use a cookie banner on the Website. Where required by applicable laws, we request consent before using non-essential cookies (such as analytics and marketing cookies).

You can also manage cookies through your browser settings (see Section 8).

8) How to manage cookies (browser controls)

Most browsers allow you to:

  • view cookies stored on your device
  • delete cookies
  • block all cookies or block third-party cookies
  • set rules for specific websites

If you delete cookies, you may need to re-confirm preferences or settings (if used). If you block cookies entirely, certain Website functions may not work correctly.

(Exact steps vary by browser and device.)

9) Advertising and platform controls (Google / Meta)

If marketing tools are enabled, you may also be able to control advertising personalization and measurement through your Google and Meta account settings (subject to their available features). These controls are managed by the platforms and may change over time.

10) Do Not Track signals

Some browsers provide “Do Not Track” (DNT) settings. There is no consistent industry standard for responding to DNT signals. We follow applicable legal requirements and our consent approach described in this policy.

11) How long cookies remain on your device

Cookies may be:

  • Session cookies (deleted when you close your browser), or
  • Persistent cookies (remain until they expire or you delete them).

The duration depends on the cookie type and tool configuration. Where measurement or marketing technologies are enabled, durations are determined by the respective tool settings and the user’s browser or device controls.

12) Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technologies, legal requirements, or our Website and services. The “Last updated” date at the top indicates the most recent version.

If changes are material, we may provide additional notice on the Website.

13) Contact

If you have questions about our use of cookies or similar technologies, contact:

Black Velvet